Category: Marketing
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9 Steps to the Perfect New Product Name
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Often, a potential customer’s first impression of a new product is driven by that product’s name. It’s important to get that right. Over my career, I’ve developed names for multiple products, and even a company. Sometimes the process went well; sometimes it did not! Based on these experiences I have…
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AI Can Now Pick Your Colors. (That’s a good thing…)
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Have you ever struggled to pick the right colors for a graph, logo, or website? If so, check out this new AI-driven color palette generator I found from Muzli. What distinguishes this tool is an interface that allows you to describe the mood you are looking for in plain English.…
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12 Great Marketing and AI Newsletters for the New Year
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Last year I worked to reduce my email to just the important stuff. That meant looking hard at my newsletters subscriptions and dumping all but the very best. Click in to see what made the cut for Marketing & MarTech, All Things AI, Start-ups & Technology, as well as a…
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Hope for the Best, Prepare for the Worst
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My good friend Charlie Simpson and I planned to hike a 48 mile section of the PCT last weekend. The forest ranger said that there was “some snow in the shady parts and mosquitos everywhere.” As you can see from the picture, there was snow everywhere and mosquitos nowhere…