Category: Marketing
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Building Better, Faster Spreadsheets With AI
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I was inspired by analytics guru Adam Braff to accelerate my spreadsheet work with AI. So, I built a couple of tests using Google Sheets, Gemini, and ChatGPT. It turns out that AI can do some amazing analysis and graphing, and it can also make some profound errors… In short,…
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Editing with ChatGPT: Two Steps to Better Substance & Style
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Writing with AI can be tricky because you risk losing your voice and dumbing down your content. Personally, I write my own content and rely on ChatGPT only for editing advice. The key word here is “advice” because letting the AI autonomously edit your work risks diluting your brand and…
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AI at Scale: How to Write Custom GPTs for Marketing & Consulting
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We all use AI now, and most of us probably don’t use it as well as we could. Here’s an article about how you can automate repeated AI tasks using Custom GPTs. Be warned, there is some short-term pain as you learn how, but there is definitely long-term benefit! Enoy…
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Using AI for Competitive Analysis: SEC Filing Insights
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SEC filings (e.g. 10-K, 14A) are a great source for competitive insights. Unfortunately, analyzing those can take a soul-crushing amount of time. Fortunately, AI is perfect for comparing and summarizing dense, long documents. Here is a short guide and case study on how to use AI for analyzing SEC filings…
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How to Create a Marketing Video in 30 Minutes With AI
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Going from a “concept on a napkin” to a “polished video on the web” used to take weeks. Now, with GenAI, getting that polished video can take less than a half hour.
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9 Steps to the Perfect New Product Name
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Often, a potential customer’s first impression of a new product is driven by that product’s name. It’s important to get that right. Over my career, I’ve developed names for multiple products, and even a company. Sometimes the process went well; sometimes it did not! Based on these experiences I have…
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AI Can Now Pick Your Colors. (That’s a good thing…)
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Have you ever struggled to pick the right colors for a graph, logo, or website? If so, check out this new AI-driven color palette generator I found from Muzli. What distinguishes this tool is an interface that allows you to describe the mood you are looking for in plain English.…
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12 Great Marketing and AI Newsletters for the New Year
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Last year I worked to reduce my email to just the important stuff. That meant looking hard at my newsletters subscriptions and dumping all but the very best. Click in to see what made the cut for Marketing & MarTech, All Things AI, Start-ups & Technology, as well as a…
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Hope for the Best, Prepare for the Worst
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My good friend Charlie Simpson and I planned to hike a 48 mile section of the PCT last weekend. The forest ranger said that there was “some snow in the shady parts and mosquitos everywhere.” As you can see from the picture, there was snow everywhere and mosquitos nowhere…