Author: Doug Hunter

  • Building Better, Faster Spreadsheets With AI

    Building Better, Faster Spreadsheets With AI

    I was inspired by analytics guru Adam Braff to accelerate my spreadsheet work with AI. So, I built a couple of tests using Google Sheets, Gemini, and ChatGPT. It turns out that AI can do some amazing analysis and graphing, and it can also make some profound errors… In short,…

  • Editing with ChatGPT: Two Steps to Better Substance & Style

    Editing with ChatGPT: Two Steps to Better Substance & Style

    Writing with AI can be tricky because you risk losing your voice and dumbing down your content. Personally, I write my own content and rely on ChatGPT only for editing advice. The key word here is “advice” because letting the AI autonomously edit your work risks diluting your brand and…

  • AI at Scale: How to Write Custom GPTs for Marketing & Consulting

    AI at Scale: How to Write Custom GPTs for Marketing & Consulting

    We all use AI now, and most of us probably don’t use it as well as we could. Here’s an article about how you can automate repeated AI tasks using Custom GPTs. Be warned, there is some short-term pain as you learn how, but there is definitely long-term benefit! Enoy…

  • Using AI for Competitive Analysis: SEC Filing Insights

    Using AI for Competitive Analysis: SEC Filing Insights

    SEC filings (e.g. 10-K, 14A) are a great source for competitive insights. Unfortunately, analyzing those can take a soul-crushing amount of time. Fortunately, AI is perfect for comparing and summarizing dense, long documents. Here is a short guide and case study on how to use AI for analyzing SEC filings…

  • How to Choose the “Right” AI Model

    How to Choose the “Right” AI Model

    It can be confusing to pick the “right” AI model. To me, the choice boils down to three “how much” questions: 1. How much time do you want to invest in learning new tools? 2. How much money do you want to invest in AI tools? 3. How much do you care about privacy policies, model…

  • How Long Does a ChatGPT Prompt Really Need To Be?

    How Long Does a ChatGPT Prompt Really Need To Be?

    I asked ChatGPT the same question twice – first with a 19 word “Short” prompt and then with a 354 word “Full” prompt that followed best practices.  Did it make a difference?  In this case, it made a huge difference: bigger is better when it comes to GenAI. But… there should…

  • How to Use Nested Bullets in ChatGPT Prompts

    How to Use Nested Bullets in ChatGPT Prompts

    I love writing with nested bullet points. Unfortunately, ChatGPT does not like reading them, especially when they are written in MS Word. So… I asked ChatGPT how to resolve this dilemma and it pointed me to https://word2md.com/. This free website translates “.docx” files to “markdown” files which are easily readable by both computer…

  • How to Create a Marketing Video in 30 Minutes With AI

    How to Create a Marketing Video in 30 Minutes With AI

    Going from a “concept on a napkin” to a “polished video on the web” used to take weeks. Now, with GenAI, getting that polished video can take less than a half hour.

  • Hard Work: Necessary, But Not Sufficient?

    Hard Work: Necessary, But Not Sufficient?

    Do you ever wonder about what success is and how to achieve it? As I think about those questions I found “Outliers: The Story of Success” by Malcolm Gladwell to be intriguing because the book challenges the notion that immense success comes just from immense amounts of talent and hard…

  • 3 Reasons to Hire Consultants and 1 Compelling Reason not to…

    3 Reasons to Hire Consultants and 1 Compelling Reason not to…

    As both a provider and consumer of consulting, I’ve found that hiring consultants can either be worth every dear penny that it costs or an expensive waste of resources. Here are three specific reasons to hire consultants, and one compelling reason not to.